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WERÖLD ARCHIVE






PUBLISHING &
BRAND WORLDMAKING

NEW YORK ・ BERLIN・ REYKJAVÍK
 
The WERÖLD ARCHIVE was founded on the belief that printed matter plays a vital role in collective identity building. Our practice is rooted in an ambidextrously creative and business-minded approach, offering conceptualization, distillation, publishing, distribution, and amplification strategies for culture-driven enterprises. 

Clients include Denim TearsGeneral IdeamarvaðaAvgvst JewelryWARE, Bloom, Danielle Karlikoff, Vela Bikes, and Amirok.  

The WERÖLD ARCHIVE’s methodologies help mercurial creatively-led enterprises drive profitability through high-impact culture implementation alongside identifying opportunities for cost-efficiency while scaling. Our impact includes:
  • establishing innovative productization and revenue streams outside of outdated traditional models.
  • implementing successful cross-platform distribution channels for brand amplification.
  • optimizing storytelling and thought leadership for authentic audience connection.
  • building and leading global creative teams.

The WERÖLD ARCHIVE was founded by Megan Wray Schertler. Previously the Publishing Director of Highsnobiety, Schertler has launched, rebranded, and managed some of the most iconic media titles of the last decade, including Fantastic Man, Interview, CR Fashion Book, CR Men, Document Journal, COS Magazine, and Hypebeast. She is also the co-founder and publisher of Mnemosyne Projects.