WERÖLD ARCHIVE
PUBLISHING &
BRAND WORLDMAKING
NEW YORK ・ BERLIN・ REYKJAVÍK
The WERÖLD ARCHIVE was founded by MEGAN WRAY SCHERTLER as an ambidextrously creative and business-minded think tank exploring the role of printed matter and experiential in authentic community building. The practice offers disitillation, creation, publishing, distribution, and amplification strategies for culture-driven enterprises.
Clients include General Idea, Avgvst Jewelry, marvaða, WARE, Danielle Karlikoff, Bloom, Vela Bikes, and Amirok.
Previously the Publishing Director of Highsnobiety, Megan has launched, rebranded, and managed some of the most iconic media titles of the last decade, including Fantastic Man, Interview, CR Fashion Book, CR Men, Document Journal, COS Magazine, and Hypebeast.
The WERÖLD ARCHIVE’s methodologies help mercurial creatively-led enterprises drive profitability through high-impact culture implementation alongside identifying opportunities for cost-efficiency while scaling. Its impact includes:
- establishing innovative productization and revenue streams outside of outdated traditional models.
- implementing successful cross-platform distribution channels for brand amplification.
- optimizing storytelling and thought leadership for authentic audience connection.
- building and leading global creative teams.